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Boma Link

User Experience/User Interface Design

BomaLink is a social networking site designed specifically for the business community in Africa. The goal of the site is to allow registered members to establish and connect with other professionals. Through the Opportunities function, businesses can post contracting opportunities for users to apply for. A BomaLink member’s profile page, emphasizes skills, employment history, education, certificates, licenses, and accomplishments.


The Process

OBJECTIVE

The goal of the site is to allow registered members to establish and connect with other professionals. Through the Opportunities function, businesses can post contracting opportunities for users to apply for. A BomaLink member’s profile page, emphasizes skills, employment history, education, certificates, licenses, and accomplishments to make it easier for hirers to find potentional matches quicker.

PERSONAS
Alani Mohammed
Recent Graduate

Alani is a recent college graduate from Lagos Business School in Nigeria. Alani currently lives in an apartment with his college roommates in Nigeria. His hobbies include playing sports and video games with his friends.

His Problem

Alani is finding it hard to meet like-minded business entrepreneurs. He is career driven but has little experience using his degree in the real world and is looking to connect and network with other business professionals.

His Goal

Alani's goal with BomaLink is to meet new professionals who may have more experience than he does right now and can connect him with new opportunities.

Amelia Adebayo
Senior Commissioner for AfCFTA

Amelia is the Senior Commissioner for the African Continental Free Trade Agreement (AfCFTA). Amelia lives in a condominium outside of Nigeria with her husband, Oruko. In her spare time Amelia loves teaching her grand children how to bake.

Her Problem

Amelia is having a hard time finding new hires, contractors, freelancers and interns for the AfCFTA. She's noticing no one is replying her to help wanted postings on the bulletin boards on campuses and public spacings she's posted at. She's not extremely tech savvy but is wondering if there is a more modern way to find people who are looking for new opportunities.

Her Goal

Find new hires, contractors, freelances and interns for the AfCFTA.

Naabhak Okafor
President, African Export-Import Bank

Naabhak is the President of the African Export-Import Bank. He divides his time between Nigeria and Washington D.C., while also traveling a lot for work. In his spare time he loves to play golf and competitively cycle.

His Problem

Naabhak loves to network, and while he spends most of his time traveling he is finding it hard to keep up with colleagues and business partners.

His Goal

Naabhak is hoping to use BomaLink to stay connected to friends and colleagues.

beginning wireframes

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